Instagram everytime brings in a cool experience for the users to have fun with. This time, it has come up with the following cool features in the month of June 2018:
- Introduces @mention sharing for stories
- Expands shop tags to stories
- Major highlights: IGTV
- What is it?
This app is going to prioritize long-form video content that’s vertical and full-screen, kind of like a much longer story. Because it integrates with Instagram, your followers can be notified about your new videos, and your video content will show up in their IGTV feed.
- How valuable currently?
It is not available to many accounts and thus has restrictions.
Example: Priyanka Chopra’s video (Ep:1 Little Black Book Harper’s Bazaar Mini-series) reached ~5 Lakh in 5 days time and her followers are more than +25 million. Thus, consuming only 2% of the audience.